Library Research Assignment Essay Example | Topics and Well Written Essays - 750 words

Library Research Assignment - Essay Example Using this business model, the company can sell its products to the customers present in different parts of the world. An appropriate business model is one of the key necessities in upgrading a company to the world of e-commerce. Benefits of the Website for the Company E-Business means running a business using internet technologies in order to improve the level of profits, as well as to expand the business. In today’s world of competition, it has become the need of every retailer to have online presence to increase the level of sales. In this regard, website plays the role of the most important player as it is the main way to make people aware of the products and services being offered by the company. As Holub (2005) asserts, â€Å"one of the easiest ways to help your business gain more exposure and potential customers is to have a professionally developed website† (p. 1). Our company, A to Z Laptops, will also make use of a website for marketing purposes. The company w ill have an attractive website which will be placed on the most famous search engines, such as, Yahoo and Google in order to be searchable for general users in a convenient manner. The website will perform all key business operations that include marketing, sales, customer support, and internal communications. The website will also reduce the need of having a physical location for trading. A perfectly designed and user-friendly website will provide a lot of benefits to A to Z Laptops. Some of these benefits include increased volume of sales through attracting more customers, improved and efficient customer service, increased business credibility, and reduced business operating cost. Benefits of Internet for the Company Some of the main benefits of internet for A to Z Laptops include internet marketing to enable the business reach international markets, online communication system to serve customers’ queries, and email system to improve customer service. A to Z Laptops can use many methods to sell its services to the customers. Some of the most popular ways include classified ads, internet marketing, selling through company’s website, and email marketing. Online ads and promotions hold a key place in internet marketing. A to Z Laptops can use promotion techniques and ads placed over famous websites and search engines to make people aware of the products of the company. The company can also make use of emails as a direct marketing tool. As Williams (2012) states, â€Å"e-mail marketing is the oldest method to reach the prospects and maintain goodwill in the market† (p. 1). The company’s officials can use emails to send relationship-building and personalized messages to the targeted population. A major benefit of direct marketing is that it reduces marketing costs (Ojha, 2012). The company cal also use social networking websites to improve the process of socialization and increase public awareness about new technologies. Such websites are a great way to reach a large number of people (Hawkins, 2012). Functional Specifications The key electronic business processes of A to Z Laptops will include internet marketing, electronic processing of order, and electronic customer service. We will establish our contacts with the online suppliers of the computer accessories and laptops to ensure provision of items to customers on the due date and time. We will put a link in the

Genetic Modification Research Paper Example | Topics and Well Written Essays - 1250 words

Genetic Modification - Research Paper Example However, genetic modification is most common in plants than in animals. Genetically modified foods are developed for various reasons. For example, to improve the quality of some foods and to some other foods, it is done to prevent the chances of allergies after consumption. Some of the genetically modified foods include; soybean, tomatoes and corn plants as will be discussed in this paper, among others. Although the technology gives a lot of promises for consumption of these foods, there are however some risks associated with the technology just like any other new technologies (Buzzle.com, 2012). Soybeans The genetically modified soybeans are fast growing and resistant to pests and herbicides. This leads to increased production hence food security to the ever-growing population as compared to the traditionally grown crop. The fact that this crop is tolerant to herbicides implies that it cannot be affected by the herbicides once sprayed to the weeds. Therefore, the farmers end up usin g strong herbicides, which are sprayed only once in order to destroy the weeds. This does not require a lot of herbicides because the herbicide once used totally destroys the weeds resulting to reduced environmental pollution. Genetically modified soybeans are drought resistant and can be grown in places with poor soils. This means that the crop can withstand harsh climatic conditions as well as be grown in places with infertile soils where agricultural production is poor with the normal crops. By growing the genetically modified soybeans in such places utilizes the unproductive lands, earning the residents income. Moreover, this food has high nutrient content with more vitamins and minerals, and tastes much better as compared to the traditionally grown crops. This, makes them more preferable to most people than the traditionally grown ones (Anslow, 2008 & Buzzle.com, 2012). Despite the advantages associated with genetically modified soybeans, recent research studies has shown that the growing of genetically modified soybeans may lead to the transfer of herbicide resistant genes to non-target species like the weeds through cross-breeding. This will make the weeds become herbicide tolerant as well. Moreover, chances of cross-pollination to the unmodified crops are also high in such a situation. In many countries where genetically modified soybeans are grown, the genetically modified soybean product is not labeled, as manufactures fear losing customers, which may ultimately interfere with their overall business. This denies the consumers the opportunity of making their own choice on whether to consume these foods or not since the products are not labeled in the market (Buzzle.com, 2012). Apparently, as Anslow (2008) points out, genetically modified soybeans can thrive under any climatic condition giving high production with high nutrients and requires less labor since one does not have to use tillage in order to remove weeds especially in big acreage of land, bu t can just use a strong herbicide instead, to destroy the weeds. Despite these, the negative effects should not be overlooked. For instance, in the long run the weeds also turn to be tolerant to herbicides hence becoming ineffective. Moreover, the consumers end up consuming genetically engineered products unknowingly, because the labels are not included and this may lead to long-term health problems, which is not their fault. Therefore,